We are a Mexican brand born from its founder's need to improve her skin. In our quest to break down gender barriers and redefine personal care, we understand the importance of addressing basic needs in a practical, fast and effective way.

We care about hydration, aromas and the sensory pleasures of life, and firmly believe in the power of products that promote health, wellness, and pleasure. Each of our products is carefully formulated to deliver the best that nature and science have to offer, with a simple routine for everyone.

We believe that another approach is needed in cosmetics;
We believe that cosmetics have no gender;
We believe in sexual freedom;
We believe in fairness;
We believe in being more sensory and less mental;
We believe in fair trade and fair prices;
We believe in technology that uplifts nature;
We believe that beauty should not victimize animals;
We believe in being practical and effective;
We believe that less is more;
We believe in Mexico and its creative hands;
We believe in the power of Calendula;
And we believe that no one saves us, only ourselves.